Client

1 Core Financial

Rebranding a financial services juggernaut

“Imagine an investor, their gaze fixed on the horizon, their mind sharp with calculated strategies. They understand the power of real estate investment as a means to build wealth they can enjoy in the present while securing their family's future. At 1 Core Financial, we share that same vision, providing the critical guidance and tailored solutions that turn ambitions into reality.”

This is the rallying cry of 1 Core Financial, a mortgage lender focused on helping minority real estate investors realize their financial futures. They came to me looking to expand their reach from the east coast to a national clientele and understood that they needed to not only look the part, but really understand their ideal clients.

I worked with them on rebranding their business from a cookie cutter look and feel, to a dynamic and elevated design system that leans into the wants and needs of their community. And I’m not finished yet, right now, we’re working on revamping their website.

Type of Work

Branding
Copywriting
Art Direction

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