Joshua Bull

Give A Sip

The Wildlife Conservation Society wanted to help stop the use of plastic straws in New York City and they wanted to get as many people and businesses on board before the city voted on the referendum. We worked with them to craft the visual direction and tone, as well as brainstorming on ideas to get people involved.

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The Process

The Process

We created messaging and visual pieces for restaurants, bodegas and grocery stores. We also created OOH in the form of Wild Postings that were aimed specifically at different boroughs and put up around the city.

Each bodega would host a petition for customers to sign. The bodega that had the most petition signatures would be rewarded with a billboard thanking and promoting them. We set up shop in one of the bodegas and made a push ourselves too.

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